Metrica works just like any other web counter: a code embedded on the pages of your website registers and gathers detailed information about each user visit. Advertisers using Yandex.Direct and Yandex.Market can find out exactly what happens on their website once a user clicks on their ad. Metrica also offers a wide range of tools for analysing various cross sections of the website audience, which can be used for fine-tuning ad campaigns. You can even watch every click, scroll and keystroke performed on your website as if you were looking through the eyes of the visitor.
Yandex MetricaWritten by Nikita Zonov
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Yandex.Metrica is a tool that measures website traffic, analyzes user behaviour and ad efficiency.